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The sky’s the limit for Vietnam’s kids

May 2, 2019

Hong Kong’s home airline, Cathay Pacific, launched the Vietnam chapter of its ‘I Can Fly’ program last weekend, giving underprivileged children from around Ho Chi Minh City a unique educational experience that provides both valuable insight into the world of aviation and helps with their personal development.

The 10 students from the Thang Long School of English and Vocational Education spent 20-21 April on a guided tour of Tan Son Nhat International Airport, where the various careers on offer for aspiring aviators were discussed and presented, with everyone from chefs to pilots taking the time to talk to the children about how they can kickstart their careers in one of the world’s most dynamic industries.

2019 marks the first time that I Can Fly has taken place in Vietnam. The program was run in conjunction with local NGO Saigon Children’s Charity CIO.

The students, who are aged between 12 and 15 years old and who have achieved excellent academic results, spent the two days learning about the different aspects of aviation. They visited an inflight food processing center, met with Cathay Pacific pilots and engineers and spoke with the airline’s cabin crew to discover more about inflight service roles. The children also toured cargo handling areas as well as airport operation facilities, and – many for the first time – boarded a Cathay Pacific aircraft.

Cathay Pacific Country Manager Vietnam Lance Kwong said: “I have been lucky enough to have spent my entire career in aviation and walking these kids through the facilities at Tan Son Nhat certainly takes me back.

“At the very beginning of my career, I did a similar tour in Hong Kong and it opened my eyes to the broad array of careers on offer within this industry.  With I Can Fly, Cathay Pacific has always sought to make aviation both aspirational and accessible as a career choice for young people, and it’s an honor for me to be able to bring that vision to Vietnam, and to these kids here today.

“The sky truly is the limit for these kids,” added Lance.

Ly Uyen Nhi, 14, from Thang Long’s Upper English Class, said after the event: “My friends and I feel truly happy and grateful that we have been selected for Cathay Pacific’s I Can Fly program. This exciting experience strengthens my dream to pursue a career in aviation in the future as a flight attendant.”

In addition to the kids’ big day out, Cathay Pacific has also awarded scholarships to 25 other children through the Saigon Children’s Charity CIO to help their families cover the tuition costs at Thang Long School.


Ngày 02, tháng 05, Năm 2019
Cathay Pacific | i can fly |
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GRAPHIC DESIGNER

The Graphic Designer  will be responsible for creating visual elements, such as images, illustrations, and text, to communicate messages through digital, print, and other types of media.  

 

Experience:  2 years at minimum

Employment Type: Full time

 

SCOPE OF WORK

– Design advertising assets for marketing materials, digital banner/illustration for social channels, marketing documents

– Support editing, creating effects, video clips at basic functions

– Support activities that require proper visual such as Photography, filming, set-up, ..

– Support internal team to generate design ideas for content and marketing layout

 

QUALIFICATIONS

– At least 2-year experiences working in the same position (experience in agency is a plus)

– Excel in design software like Illustrator, Photoshop, InDesign

– Able to convey message / idea into design

 – Must have an creative “eye” to match client’s design guideline/style

– Supportive  and Proactive in working with minimum supervision

– Able to work under pressure to meet deadline

– English speaking is preferable

 

VIETNAMESE COPY WRITER

Are you the sort of person for whom the words never stop falling from your fingers? We are always on the lookout for copywriters with a creative flair, a journalism background…or preferably both!

Experience: You tell us! Were you a journalist before? Or were you just the kid that was always asked to read their stories to the class. We’d love to hear your story.

Employment type: Full time – Permanence 

 

KEY RESPONSIBILITIES

  • Experience in either editorial or creative copywriting
  • Existing media network would be advantageous
  • Ability to write on varied topics and for varied media (including traditional, social, online, web and so forth)
  • Spoken English definitely preferred but not essential

 

QUALIFICATIONS

  • A strong command of the Vietnamese language
  • High level of initiative and self-motivation
  • Strong Discipline, Reliable, Committed and Can-do attitude
ACCOUNT EXECUTIVE

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This position supports senior staff with agency’s client work across a diverse range of sectors. Not only will creative writing and translating skills need to be qualified but Account Executive also needs a good grasp of online social media practices.

Experience:  experience is an advantage

Employment Type: Full time – Permanent

 

SCOPE OF WORK

  • Monitoring  news on newspapers, magazines, online media for opportunities for clients
  • Preparing client reports by daily, weekly, monthly
  • Developing media materials, including news releases, client meeting summaries, articles quarterly/annual report and other written materials in English and Vietnamese
  • Supporting planning, developing and implementing PR plan
  • Building and maintaining media relations
  • Preparing and supervising the production of promotional videos, photographs, and multimedia programs upon request;
  • Supporting  organizing and managing client events, including press conferences, media tour,  promotional client events
  • Managing vendors to control production quality  on behalf of client
  • Collating, analyzing and measuring coverage outcomes

 

QUALIFICATIONS

  • Proactive, quick minded, attention to details personality
  • Good copy writing skill
  • Good written and verbal communication skills in English and Vietnamese
  • Have the interest and drive to learn how to master the core skills and capabilities needed to deliver all aspects of a campaign
  • Design experience would be an advantage
  • Related experience in agency environment preferred
  • Willing to travel when requested

 

 

 

ACCOUNT MANAGER

This position is a key member of the team involving and managing multiple client accounts. While leading and supervising junior staff’s workload, Consultant (or as Account Manager) will be also seen directly managing (or supporting Senior Consultant with) wide range of clients, handling their public reputation through different PR campaigns.

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Experience:  A minimum of 3-5 year PR experience in working in Corporate or Agency

Employment Type: Full time – Permanence

 

KEY RESPONSIBILITIES:

  • Structuring and implementing PR campaigns and media content, aligning them with the client’s key business objectives
  • Develop media materials, including news releases, articles and other written materials
  • Develop and maintain relationship with media network
  • Liaise with clients and act as key point of contact in support of senior consultants
  • Identify new business opportunities, and sell ideas, promotions and features to clients
  • Manage workloads of multiple projects
  • Organize and manage client events, including press conferences, media tour, promotional client events
  • Manage and supervise the production of promotional videos, photographs, and multimedia programmes upon request;
  • Supervise Account Executive’s workload, provide leadership and direction to the team on key activities and campaigns.
  • Keep track of impending deadlines and ensure all work is completed in a timely manner
  • Ensure all work is completed on time and within budget
  • Track and reconcile project fee and expense budgets
  • Assist in the reporting, analysis and evaluation of PR campaigns
  • Monitor news on newspapers, magazines, online media for opportunities for clients

 

REQUIREMENTS

  • High level of initiative and self-motivation
  • Strong Discipline, Reliable, Committed and Can-do attitute
  • Strong management skill towards Client, Staff, Media, Vendors, Events
  • Have relationships with press and Government contacts
  • Good understanding of social media
  • Good verbal communication skills in English and Vietnamese
  • Willing to travel when requested